Climate change is one of the most significant threats to human and planetary health. As trusted sources, health professionals have a unique opportunity to help protect society from the impacts of climate change by educating key publics including policymakers about solutions to climate change, as well as reducing their sector’s contribution to climate change by promoting sustainable practices in the workplace. Developing methods to activate health professionals as climate educators and advocates is an important step in activating this opportunity. Drawing on the practice of behavioral journalism, this study tests the effectiveness of role model stories at increasing attitudinal and behavioral engagement of health professionals with sustainability.
J. Kotcher, N. Badullovich, M. Ahmed, D. De Alwis, E.W. Maibach, Role model stories can increase health professionals’ interest and perceived responsibility to engage in climate and sustainability actions, The Journal of Climate Change and Health, Volume 18, 2024, 100291, ISSN 2667-2782, https://doi.org/10.1016/j.joclim.2023.100291.